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(EstateNewsWire.com, October 16, 2019 ) The Increasing popularity of Biodegradable diapers in the region will be the major driver for the market. As consumers or parents are getting more aware of the negative impact of the chemicals in diapers such as dioxins, sodium polyacrylate, tributyl-tin, volatile organic compounds, dyes, fragrances, and among others, on their babies as well as the environment; has resulted in the rise in demand for bio-degradable diapers. Unlike biodegradable diapers, traditional diapers do not degrade well in a landfill. According to the Clean Air Council, in the US people throw around 49 Mn diapers per day and making it the third-largest source of household garbage.
Baby diapers are one of the largest contributors to landfills and can harm animals, humans, as well as the environment. The huge amount of untreated waste added to the landfills every year through plastic diapers can also pollute the groundwater. Moreover, the chemicals may cause itching and various health problems such as low immunity, hormone interferences, cancer, respiratory problems, and others. Thus, consumers are demanding natural environment-friendly biodegradable baby diapers.
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The steep decline in Birth rate will be the major restraint for the market in the North America region. In the US, from 2010-2017, Birth rate declined by 1.37%. American parents/couples have fewer children, and makers of diapers and other baby products are scrambling. In 2017, according to figures from the Centers for Disease Control and Prevention, women in the US gave birth to 3,853,472 babies, a 2% drop from 2016. The new estimates now put the fertility rate in the US at 1.76, which means women, on average, are having less than two kids.
In 2018, players like P&G reported a decline in their baby care products though it was very small, the main cause for the decline was declining birth rate. Lifestyle changes and millennials have become more career-centric have been the major cause for low birth rate. Women are postponing marriage in favor of their careers and waiting to have children until later in life. This ongoing decline will have grim economic consequences in the not-so-distant future. In the last decade, profit margins and revenue of baby care products such as baby diapers manufacturers have declined or grown at a very low CAGR.
The US holds the highest value in North America Baby Diaper Market
The baby diaper market in North America is further segmented by country into the US, Mexico, and Canada. US Baby Diaper market is valued at US$ 8,420.67 Mn in 2018 and is estimated to grow at a CAGR of 1.37% over the forecast period to reach a US$ 9,341.61 Mn by 2026. The rise in the internet penetration among people around the region coupled with the static birth rate of US are the factors that are responsible for the growth of the diaper market in the region. The rise in demand for organic and natural products in the region has created demand for biodegradable diapers in the market for the region. People are becoming more concerned about environmental pollution. The Environmental Protection Agency reports that about 20 billion disposable diapers are dumped in landfills each year, accounting for more than 3.5 million tons of waste.
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Market Players
North America's baby diaper market is highly fragmented with presence of international, regional, and local vendors and suppliers, with a focus on maintaining market position in a reasonably competitive market. Procter & Gamble (P&G) and Kimberly-Clark are the two major companies controlling around `75% of the US Baby Diaper market. Pampers by (P&G) is the brand that introduced the world to the concept of the disposable diaper 55 years ago, and it remains the most popular brand of baby diaper in the US. Pampers and Luvs are the two baby diaper brands from P&G. Pampers contribute approximately 10% of the overall group net sales. Some of the most influential retailers compete with name brands by carrying their private labels baby care lines such as ALDI’s Little Journey, Amazon’s Amazon Elements and Mama Bear, Costco’s Kirkland Signature, Sam’s Club’s Member’s Mark, Target’s Up & Up, and Walmart’s Parent’s Choice. After P&G and Kimberly-Clark, other biggest US players are Walmart, Costco, and Target.
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