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Larry Goins Explains Marketing Versus Prospecting in Real Estate Investing

(EMAILWIRE.COM, October 18, 2008 ) Lake Wylie, SC – Larry Goins would rather have ten ways to get one lead than one way to get ten leads. That’s very important. If you’re only relying on one source, you’re not going to get many calls. Larry Goins and his company gets 10-15 calls per day from different marketing efforts. In this section of the Ultimate Buying & Selling Machine, you’ll find different methods to locate deals and generate leads.

When putting this course together, Larry went through every course he owns and compiled a list of different methods of generating leads and included his own from over the years. YouÂ’ll find 71 different ways to find motivated sellers and discounted properties. You wonÂ’t use all of them to generate leads but youÂ’ll need 5-10 different ways and keep them going all the time.

Go for the low hanging fruit which means that you need to check out the market where you want to buy property and see what works best in that area and where you have the least amount of competition. In some areas you may work with realtors to get properties and in other areas you may focus on vacant houses. ItÂ’ll depend on your specific area and market. This is something only youÂ’ll be able to determine after doing research, asking every investor you meet how they get their properties and asking every realtor you meet about the market and if they work with many investors, etc. Remember, with my system, you can invest in your local market or any other market, all from your current location.

The two ways to find properties include Marketing and Prospecting.
Marketing is basically anything that makes the phone ring. These are your best leads. You arenÂ’t cold calling anyone. When the phone rings and you answer the phone YOU are helping THEM. However, if you are calling on their house for sale, their sign, or because they had a foreclosure notice that you discovered, then youÂ’re trying to sell them on selling you their house. Larry Goins would much rather market and make the phone ring than prospect.

Prospecting: Prospecting is anything that you do that requires you to dig in order to contact the owner or seller of a property. Larry Goins has talked about finding deals but it is very rare that you actually find a deal. Deals are made, not found. The sooner you will get this into your head, the sooner you will become successful. You have to make your own deals. You do this by building rapport, getting people to like and trust you, getting to know them and getting to know as much as you can about their situation and how you can help.

For more articles and a 10 part e-course on how to create your own Ultimate Buying and Selling Machine! plus over 50 training audios, simply go to www.LarryGoinsFreeOffer.com where you will gain instant access to all of this plus 51 exclusive, editable Forms and Documents, two real estate investing eBooks, a personal coaching profile, nationwide wholesale property listings, weekly training teleconferences, a subscription to my weekly investing newsletter, Admission for two to Investor Palooza and Much More!

Contact Information:
The Goins Group, LLC
Larry Goins
Tel: 803-831-0056
Larry@LarryGoins.com
http://www.larrygoinsfreeoffer.com

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The Goins Group, LLC
Larry Goins
803-831-0056
Larry@LarryGoins.com


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