Consumer Payments Country Snapshot: Italy

(EstateNewsWire.com, March 15, 2018 ) The consumer payments market in Italy is in many ways out of step with the rest of Western Europe. It has a comparatively low penetration of payment cards, although it also has the largest point of sale (POS) terminal network of any country in the region.

Key Players:

Pagobancomat, Visa, MasterCard, American Express, Diner’s Club, Intesa Sanpaolo, UniCredit, Banco Posta, BNL, Monte dei Paschi di Siena, SIA, PayPal, Gemalto, Vodafone, CartaSi, Setefi, SIX Payment Services, First Data, Ingenico, SumUp, Payleven

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Scope:

Debit cards are the most popular card type by far, but cash remains the most popular payment tool in stores for most Italians.
E-commerce accounts for the vast majority of online purchases by value in Italy, although m-commerce is expected to record a compound annual growth rate of 21% between 2015 and 2019.
Regulatory changes have led to a rise in demand for affordable POS terminals, and the mobile POS market in particular is an area of significant opportunity for providers.

Reasons to buy:

Understand the key facts and figures in the consumer payments market in Italy.
Find out what products the major competitors are launching in the market and plan your strategy accordingly.
Discover consumer sentiment towards various payment tools in the Italian market and use this knowledge to inform product design.
Learn about the key regulatory requirements affecting Italian payments players and any recent or upcoming changes to those requirements.

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