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Hip Hop Market Share Explodes

(EMAILWIRE.COM, January 10, 2007 ) Sydney, Australia -- Hip hop has taken over the music industry in the same way the Williams sisters have taken over tennis. Look at the National Basketball Association as hiphop players Shaquille O'Neal and Allen Iverson and hip-hop culture in general are being used to sell soda, candy, and clothes to young people. To see hip-hop as simply rap is to not understand the impact and influence of a greater movement.Today, hip hop and rap is the fastest growing music genre in the U.S., accounting for more than 10 percent of the $12.3 billion music sales in 1998. Rap music has become the linchpin of hip hop culture. The overall hip hop culture has been established by this musical art form. The language (street slang), dress (baggy pants, caps worn backwards, expensive sneakers), and style of the hip hop culture have all evolved from rap music.According to the Recording Industry Association of America, rock music accounted for 32.5 percent of the industry's $12.3 billion in sales during 1997. But this figure is down from 46.2 percent a decade ago. Meanwhile rap music's share of sales has increased 150% over the last ten years and is still rising.Now in 2006 in Australia urban music, encompassing hip hop, R&B and rap, accounts for over 35% of music sales (according to Aria charts) and globally Urban Music accounts over 50% of all digital music downloads.Hip Hop, R&B and other sub genres of urban music can no longer be ignored as a passing fad; it is entrenched in youth culture and a sizeable business entity. moob.com targets the urban market in Australia by providing a cutting edge social networking website entirely focused on hip hop, R&B and rap and it’s surrounding culture. As of Dec 11th moob will offer users exclusive music content including custom made ringtones, high profile DJ mixes, music sales and music videos.For more info or media enquiries please contact Jade Harley @ Qi Media 0410 559 716 jade@qimedia.com.auwww.moob.com###


moob
Jade Harley

jade@qimedia.com.au


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