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Real Estate News Releases
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(EMAILWIRE.COM, February 28, 2007 ) Sydney, Australia -- Gravity has launched EORA, an integrated, white label social networking platform that runs across web and 3G mobile, and allows for rapid deployment of new sites.EORA has been created specifically to be re-skinned for different interest groups while aggregating a single social networking user base. The platform can be leveraged to extend a brand, publication or interest group, for example, across web and mobile, plus introduce user-generated content and social networking functionality.Anthony Farah, Gravity’s Director of Products and Services, said: "Gravity’s strategy is to develop federated social networking experiences, where users engage with online and mobile properties to access relevant media based on their most common point of interest, and at the same time extend their social network".According to a Nielsen//NetRatings survey, during 2007 up to 40% of Australians online will become regular users of participatory media, including social networking sites, blogging, RSS and podcasting."As Australians move to the next chapter in online consumerism, it makes sense for publishers and special interest groups to develop a cross-platform online community", Anthony said.Gravity will continue to offer clients new functionality and enhancements as they are made available through EORA.Media informationMelanie Bowmanwww.gravity.com.au 61 2 8484 3618###
Melanie Bowman
melanie@gravity.com.au 
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