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Real Estate News Releases
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(EMAILWIRE.COM, November 21, 2011 ) Goshen, MA, – Two years ago, when what was being called the “storm of the decade” hit the Eastern seaboard of the U.S. the weekend before Christmas, it was also being called a “disaster for retailers,” who were set to lose big on Christmas shoppers. Those who didn’t have “what ifs” in their marketing plan were set to suffer, that is. And a noted marketer invites businesses to use this reminder to incorporate “what ifs” into their 2012 marketing plan (www.yudkin.com/marketingplan.htm ).
“Conventionally, marketing plans get written as if the business environment is fairly predictable,” says creative marketing coach Marcia Yudkin, the author of 6 Steps to Free Publicity and 14 other books. “This year, with the economy still in the doldrums and a crazy series of natural disasters in the Northeast, no one should have any illusions about predictability. That’s why the marketing planning process I teach includes a segment where people envision several kinds of obstacles that might sidetrack the plan, so they can think ahead of time how to counteract the obstacles and stay focused.”
Complications getting in the way of oneÂ’s marketing plan might include:
* Loss of faith in the plan
* Detours to take advantage of unforeseen opportunities
* Lack of time or money to execute planned activities
* Procrastination on tightly scheduled sequential tasks
* A natural disaster occurring at the worst possible time
“In a 2009 New York University study, people who were taught how to foresee obstacles were more successful in reaching their goals than those who weren’t,” notes Yudkin. “Although the study focused on leading a healthier lifestyle, the lesson equally applies to businesses aiming at growth.”
To help business owners and executives of small to medium-sized companies, Yudkin is offering a 2012 Marketing Plan Intensive that gets started with home-study recordings and a workbook and continues with live support calls on December 6, 13 and 20. The fee of $497 includes the live calls, the recorded lessons, handouts, a half-hour one-on-one consultation with Marcia Yudkin, a paperback book on marketing strategy and unlimited support and answers to questions in a private online forum.
The Marketing Plan Intensive begins with a look back and within, proceeds to selection of appropriate marketing tactics for 2012 and construction of a month-by-month plan, and ends with another look within, resulting in a personalized marketing plan that will not easily get derailment by obstacles.
For more information or to sign up for the 2012 Marketing Plan Intensive, go to http://www.yudkin.com/marketingplan.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
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