|
|
|
Real Estate News Releases
|
(EMAILWIRE.COM, November 18, 2011 ) Goshen, MA – With just 26 letters in the English alphabet, it sometimes seems impossible that language can meet all the selling challenges we set for it. A book by Marcia Yudkin, Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales, explains canny ways to use words to win attention, build credibility, trigger interest and eliminate doubts so people buy or register as a possible customer. The book has just been released for the Kindle and can be purchased on Amazon.com (http://www.amazon.com/dp/B0060Z3W36 ).
“Not one in five five copywriters understands the different persuasive effects from changing a pronoun, conjunction or type of adjective,” notes Yudkin, author of 15 other books, including Persuading People to Buy and 6 Steps to Free Publicity. She learned about the finer points of language at the feet of top editors at New York publishing houses, major magazines and public radio. “The nuances of words can spell the difference between a reader losing interest or feeling an overwhelming desire to go on.”
In Meatier Marketing Copy, Yudkin offers a good many insights into the soul of words, such as:
* The word “but” deserves caution because it signals an obstacle or hitch and may subtle signal disparagement.
* Avoid the word “no,” which functions like a stop sign, when trying to elicit action.
* The present tense for verbs conveys more power and confidence than past or future tense.
* Adverbs weaken statements, even though theyÂ’re added as strengtheners.
* Don’t use violent metaphors like “killer web sites” unless the target is an audience that thrives on machismo.
For additional pointers on persuasive marketing copy, consult Meatier Marketing Copy, ISBN 978-0-9716407-1-9. The book sells for $15.99 in paperback at Internet bookstores and for $9.99 in the Kindle store on Amazon.
About the Author
Veteran copywriter and marketing consultant Marcia Yudkin (www.yudkin.com) is the author of Persuading on Paper, Persuading People to Buy, 6 Steps to Free Publicity and 13 other books. Besides mentoring marketing departments in copywriting skills, writing a popular weekly marketing newsletter and writing and critiquing copy for entrepreneurs, she runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks. Participants learn no-hype marketing writing skills and business savvy.
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
|
|
|
|
Real Estate News by Sector
|
|
|
|
|
