Hint Water Launches \'Drink Water, Not Sugar\' Campaign

Hint Water Launches 'Drink Water, Not Sugar' Campaign

(EMAILWIRE.COM, September 20, 2007 ) San Francisco, CA - Hint Inc. today announced plans to expand distribution of its simple health message and its award winning Hint Water throughout the United States, Mexico and Canada.Against a backdrop of sodas and fruit punches re-deployed as "energy drinks" and "vitamin waters," arrives San Francisco mother of four Kara Goldin with a simple solution – water that just tastes better.tmSelected as "Best Flavored Water" by Health Magazine, Hint Water is light, refreshing and never sweet. Natural essences infused into pure water deliver on the promise of Hint’s outstanding packaging – refreshing great taste without all the junk.In search of a healthier lifestyle, Goldin asked herself why all the so-called "water beverages" were loaded with calories, artificial sweeteners or preservatives. "I looked at all the labels and said 'Who needs that junk?' So, with the help of a few friends and my husband Theo, I set out to change the food environment. Our first product, Hint Water was inspired by a family favorite – ice cold water with a slice of fresh fruit. The trick was figuring out how to deliver that experience on the go, in a variety of flavors, without adding preservatives, calories, juice or any other junk."In today’s fast-paced environment, Americans both young and old struggle with obesity, diabetes and heart disease in record numbers. The food and beverage giants, and many smaller companies, have taken advantage of their desire for healthier choices by doing something remarkable – they have adopted the language of the healthy lifestyle while delivering products that offer little to change the situation. Whether the label says sugar, fructose, fruit juice or sucralose, the intent is to deliver the same sweet taste that has been marketed for the past several decades.But real choices are finally emerging and Americans are responding to them. Hint offers nine thirst quenching flavors that deliver pure refreshment without the sugary aftertaste. Recognized for its leadership by Health, Prevention, BottledWaterWorld and many others, Hint Inc. continues its mission to change the food environment.Hint is available in Mango-Grapefruit, Pomegranate-Tangerine, Lime, Raspberry-Lime, Peppermint, Pear, Tropical Punch, Cucumber and Strawberry Kiwi, with seasonal fan favorites appearing from time to time. Each 16 ounce bottle is $1.79, with 24-bottle cases available for $44.00. Hint can be found in fine grocery stores and retailers all over the United States. www.drinkhint.comContact:Annette DallavalleTel: 212-584-4299adallavalle@5wpr.com

Hint, Inc.
Annette Dallavalle

adallavalle@5wpr.com