IncreMental Advantage to Release Comprehensive Report on Franchises

(EMAILWIRE.COM, November 29, 2006 ) Princeton, NJ – IncreMental Advantage, LLC announced today the upcoming release of a unique report on due diligence for potential franchisees. This report will cover all industries in the franchising world and will feature interviews with some of the top executives in the industry. Aimed at new franchise purchasers, the report will explain how to select a franchise as well as what franchisees need to know once they have applied.Specific issues will include: • Franchisee financial commitment• Training provided by franchisor• Territory exclusivity• Marketing budgets• Assessing litigation between franchisee and franchisor• Real estate management issues• Control of franchisees by franchisor• Freedom to choose vendors• Calculation of royalties• Negotiating royalties• Dispute resolution• Exiting the franchise / liquidity options“So many people look to franchises as a way to be their own boss,” said Justin Meyer, Senior Research Analyst at IncreMental Advantage, “but they don’t really know what goes into running a franchise. It’s a lot of work and if you choose the wrong company, you won’t get much support and could even lose your shirt.”The report will lead up to a conference and expo hosted by IncreMental Advantage on April 24th, 2007 in New York City.“In addition to being very informative, these interviews make for great marketing materials,” said Vincent Scott, the interviews coordinator for IncreMental Advantage. “It lets company executives speak directly to the people who are looking to purchase a franchise, and it helps them tell potential franchisees exactly what they are looking for.”For more information about scheduling interviews, contact Vincent Scott at 609-919-1895 ext 125, or vescott@incrementaladvantage.com. For conference information, including speaking and sponsorship information, please contact Amy Mayer at 609-919-1895 or amy@incrementaladvantage.com. About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.###

IncreMental Advantage
Alyson Goode

alyson@incrementaladvantage.com