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Real Estate News Releases
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(EMAILWIRE.COM, October 21, 2008 ) Black, MO – After the announcement of a new “Blogging 101” ebook from a service providing customizable blog posts for real estate agents went out on the newswires in September, a number of bloggers disparaged the customizable blog posts idea. Lead Booster Club’s paid service provides informative real estate-related blog posts into which subscribing real estate agents can insert local information and their own professional perspective, then post the content at their own blogs. Lead Booster Club founder Kathy Goughenour responded to bloggers’ concerns and picked up new customers from real estate agents convinced by her point of view (www.leadboosterclub.com).
“The least expensive, most productive method for real estate agents to get relevant traffic from search engines is blogging,” says Kathy Goughenour, founder of Lead Booster Club and author of “Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads.” “But because real estate agents told me again and again that they didn’t know what to blog about and didn’t feel comfortable writing, I created the customizable blog posts service.”
Bloggers critical of the new service idea charged that customizable blog posts pollute the web with homogeneous “filler”-type content and that having someone else provide blog content contradicted the personal tone a blog ought to have. In response, Goughenour replied that by buying prewritten content, clients are saving a huge amount of time, having valid research done for them and not needing to worry about proofreading or editing.
“Ever use an interior decorating service? Even if you didn’t dream up the decorating scheme, it’s still your personal choice for your home,” Goughenour said. “Likewise, when you add your own phrasing or ideas to our blog posts, they become a genuine reflection of you and the way you do business.”
Indeed, Betty Byrnes, a real estate agent in Kokomo, Indiana, was one of those who signed up for Lead Booster Club despite the controversy. “The blog postings are well written and easily adaptable to my local market and my style,” Byrnes says. “The primary benefit for me is the time I save not having to recreate typical content that is appropriate to all markets: staging, pricing strategies, etc. Instead, I can focus on developing relationships and selling real estate.”
For $29.95 a month, Lead Booster Club provides members with 20 easily customizable blog posts each month – some of them on timeless themes like how home buyers can improve their credit rating and others responding to what’s currently in the headlines, such as how to sell a home when you’re competing against foreclosures.
For more information on Lead Booster Club and its customizable blog post service or to download a free copy of “Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads,” real estate agents can go to www.leadboosterclub.com.
The Goughenour Group, LLC
Kathy Goughenour
888-249-8881
kathy@leadboosterclub.com 
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