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Retail Gift Card Association Featured on 21st Century Business Television series, December 18, 2010 on Fox Business Network (as paid programming)

(EMAILWIRE.COM, December 22, 2010 ) Boca Raton, FL --- The Retail Gift Card Association (RGCA) is a non-profit association with a mission to create consumer centered gift card policies and procedures.

The RGCA is focusing its resources on building positive perceptions on gift card usage, developing a benchmarking program for gift card sales and identifying legislative initiatives. There will also be useful information on gift card trends, innovations, and issues that are associated with gift cards on the website at www.TheRGCA.org.

“We are pleased to be a part of this award winning programming.” programming.” Says Rebekka Rea, Assistant Director for the RGCA. “There are many misperceptions about gift cards that are perpetuated in the media. The truth is, gift cards are a safe, secure and extremely popluar gift to give and receive year round. Our members are dedicated to providing consumer friendly policies and customer service with their gift card programs. Our inclusion in the 21st Century Payment Series allows us an extraordinary opportunity to reinforce the positive attributes of closed loop gift cards and bring awareness to the Retail Gift Card Association.

JL Haber, Vice President of Programming at Multi Media Productions, added, “Retail Gift Card Association is a unique organization with a mission of promoting best practices to ensure industry growth. They were a natural fit for our program and we are pleased to have selected them to appear in an upcoming feature.”

The segment can be viewed by clicking the following link:
http://www.youtube.com/watch?v=YHYwq7WcB94

About Retail Gift Card Association

Founded in 2008, the Retail Gift Card Association is a member organization of diverse, closed loop gift card retailers committed to promoting and protecting the use of gift cards. RGCA members follow a code of principles which promotes best practice standards to help the industry grow and shape it in ways that benefit both members and consumers.

Membership in the Retail Gift Card Association is open to retailers, restaurants, and travel-and-entertainment merchants who issue closed-loop gift cards in North America and whose primary revenue is not derived from gift cards. Members of the RGCA include leading retailers Applebees, Bass Pro, Best Buy, Disney, Giant Eagle, Home Depot, JC Penney, Limited Brands, Lowes Home Improvement, Marriot, Nike, and Subway.

For more information and a list of RGCA members, visit http://www.thergca.org

About 21st Century Business
21st Century Business is an award winning targeted business show that is independently produced by Multi-Media Productions. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. Each exclusive segment is taped in our state of the art South Florida Studio
Once selected, companies are able to present their story and solutions to industry problems in an exclusive way that sets their company apart from the others. With more than 6,000 companies participating on over 600 shows, 21st Century Business continues to be the premier and targeted outlet for the latest business stories.
21st Century Business airs on various national cable networks that are viewed by over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via http://www.21cbtv.com. The 21CBTV Series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.

For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.21cbtv.com.




MultiMedia Productions
Gila Stern
561-988-9449 x228
gstern@mmpusa.com


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