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Real Estate News Releases signs 500th auction-house client, Guernsey's

(EMAILWIRE.COM, October 25, 2006 ) New York – Manhattan-based eBay Live Auctions facilitator LiveAuctioneers LLC has announced a significant milestone: the signing of its 500th client. The four-year-old company, which provides real-time Internet bidding capability and turnkey business solutions to auction houses in more than a dozen countries, has confirmed that its 500th signup is New York City auction house Guernsey’s. The first Guernsey’s event utilizing LiveAuctioneers’ services will be the Dec. 5-6 auction of the Dick Clark collection.“We are especially pleased that this landmark in our corporate history involves both Guernsey’s and the highly important Dick Clark archive,” said LiveAuctioneers’ CEO Julian R. Ellison. “Guernsey’s has conducted some of the most intriguing and creatively promoted sales of the last three decades. From the largest auction in history – the contents of the ocean liner S.S. United States – to JFK memorabilia, Jerry Garcia’s guitars and the $3 million Mark McGwire baseball, Guernsey’s has few rivals in bringing extraordinary art, antiques and artifacts to the marketplace.”LiveAuctioneers forged a relationship with eBay in November of 2002. “From the beginning, I knew it would be an ideal union,” said Ellison. “What we did together in 2002 we still do today. We provide eBay with content and create the electronic auction catalogs, and eBay brings our clients the potential of 200 million buyers worldwide. It has been very satisfying to see how auction houses have benefited from Internet bidding. Most have reported a 15 to 35 percent increase to their bottom line, and we’ve seen as much as 93 percent of an auction’s inventory sell to Internet buyers.” Ellison said LiveAuctioneers’ innovative aggregate-search function, which allows the user to instantaneously search all auction catalogs contained within the online database, has been a “powerful force in driving traffic to (our) auction-house clients.” Ellison said his company’s focus continues to be the cultivation of art and antique markets abroad, as well as expansion into the business, industrial and real estate sectors domestically. To provide the public relations impetus required to fast-track these goals, LiveAuctioneers has enlisted the services of Grand Rapids, Mich.-based Professional Marketing. “This firm specializes in the collecting sector, and under the leadership of Diane Carnevale Jones, has built a solid track record in working with industry leaders, including eBay,” Ellison said. Guernsey’s Dec. 5-6 sale of the Dick Clark collection is expected to garner attention and Internet bidding participation from around the world. A living legend, Clark has been a pop-music icon since the 1950s when, as a deejay in Philadelphia, he established the after-school TV dance show, American Bandstand. Nearly 1,000 lots will be included in the auction, Ellison confirmed, with such inclusions as a Paul McCartney Beatles-era bass guitar, one of Janis Joplin’s last performance outfits, John Lennon’s eyeglasses and, perhaps most meaningful of all, the microphone Clark used for many years as American Bandstand’s host. The fully illustrated catalog for the Dick Clark auction will appear online at approximately two weeks prior to the sale.Contact:LiveAuctioneers.comCatherine
Catherine Watson

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