Click Fraud Cost Internet Advertisers $666 Million in 2006

(EMAILWIRE.COM, January 31, 2007 ) PRINCETON, N.J. -- IncreMental Advantage announced today the release of its breakthrough report on Combating Click Fraud. Among the findings revealed in this report are that click fraud cost Internet advertisers $666 million in 2006. Organized crime is heavily involved in click fraud. Click fraud has become so pervasive that it has begun to significantly stunt the growth of Internet advertising.Among the issues addressed in this report are:• Competitors committing click fraud • Keyword manipulation including jamming, gap surfing, and friendly URLs • Clickbots and click farms • Domain tasting • Click fraud arbitrage • Litigation against click fraudsters • Technological solutions This report features interviews with senior executives of companies offering technological solutions and financial alternatives as a means to combat click fraud. These include: • Fair Isaacs Corporation • Authenticlick • ClickLab, LLC • Think Partnership • MordComm, Inc. /AdWatcher • ClickDefense Inc. • ClickFacts Inc. • IonReport, LLC David Wanetick, Managing Director of IncreMental Advantage said, “We are delighted to prepare the only research report that will give click fraud solutions providers the opportunity to discuss how their technologies can detect and disrupt click fraud. This report will be an invaluable guide to advertisers concerned about fraudulent seepage of their online marketing dollars.” This report is available for purchase. Interested parties should call Neomi Barazani at 609-919-1895 ext. 100 or neomi@incrementaladvantage.com.About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.

IncreMental Advantage
Alyson Goode

alyson@incrementaladvantage.com