With Knowledge of Persuasive Principles, You Can Capture Attention and Sell, According to Book on Marketing Psychology Now Available for Kindle

(EMAILWIRE.COM, November 11, 2011 ) Goshen, MA Â– With ever shorter attention spans and todayÂ’s dizzying pace of change, itÂ’s hard to imagine consumers stopping long enough to make a considered decision to buy. In that frantic selling environment, however, itÂ’s still possible to capture attention and sell, claims marketing expert Marcia Yudkin in the book, Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization. The key is knowing which techniques cut through the clutter, obtain peopleÂ’s interest and guide that interest interest to a purchase, notes Yudkin, whose book has just been made available on Kindle (http://www.amazon.com/dp/B0060ZB8UK).

Â“One unintuitive way to heighten peopleÂ’s interest in becoming your client is the literary agent strategy Â– telling them you wonÂ’t do business with just anyone,Â” says Yudkin, the author of 14 other books. Â“Research tells us also that people are more likely to buy when you narrow their choices, instead of offering a cornucopia of options.Â”

In Persuading People to Buy, Yudkin explains dozens of other powerful ways to lead the right audience for a product or service to a buying decision, including:

* Paint a vivid, truthful picture of the consequences the customer may experience from not buying.

* Make a surprising claim, which arouses curiosity (Just be sure readers wonÂ’t feel tricked when you make clear why itÂ’s true).

* Confess a weakness in the seller or the product, which increases credibility as long as the rest of the presentation inspires trust.

* Reduce buyerÂ’s remorse by pointing specific types of customers toward their best option.

For practical perspectives on marketing psychology, consult Persuading People to Buy, ISBN 978-0-9716407-0-2. Besides online bookstores that carry the paperbook for $15.99, it is now available for Kindle at $9.99 (http://www.amazon.com/dp/B0060ZB8UK).

Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com