|
|
|
Real Estate News Releases
|
 (EMAILWIRE.COM, November 12, 2011 ) Harrisburg, PA – Too many agents and brokers are using Craigslist real estate marketing tactics the wrong way. Based on extensive research and testing, Josh Schoenly of Retechulous, LLC has discovered that many “traditional” forms of advertising on this platform lead to very little success.
“The major issue we find is that real estate professionals expect to be able to implement the very same methodologies that were used on older forms of classifieds based advertising. For example, if you decided to review postings anywhere across the nation, a majority of those those ads would be a list of property features with contact information at the bottom or a link to the agent’s homepage,” reports Josh Schoenly.
HereÂ’s the main dilemma when following this mindset for Craigslist real estate marketing. With endless postings being uploaded to Craigslist on a regular basis, new ads are continually pushing older listings down the page. Plus, with the short amount of time that prospects spend on any particular posting, it is all too easy for people to jump to the next ad or simply get lost in the shuffle of cookie cutter templates.
“People need to be led to some form of lead capture instead of simply expecting them to call or email you when ready to buy or sell their home. Plus, many prospects aren’t ready to take action right away, so placing them on an email list is vital to building long term relationships when using this form of real estate marketing. However, without the proper calls to action, it’s as if your landing page doesn’t even exist,” says Schoenly.
Therefore, he recommends that agents follow a simple 4 step process in order to grab the attention of their audience, get them to click on a relevant call to action within the ad, and then end up on a lead capture page that delivers the information they want in exchange for their contact information. By doing so, Schoenly believes agents can greatly improve their lead capture and conversion rates.
In order to discover how to start utilizing this simple strategy right away, Schoenly encourages agents to watch a brief video tutorial on putting together the perfect Craigslist ad at Real Estate Marketing now.
About Retechulous, LLC:
Retechulous, LLC is focused on training agents, brokers, and other real estate professionals throughout the U.S. and Canada on how to effectively market their businesses online for maximum profits. The company is managed from two “secret headquarters” deep within undisclosed locations of Central PA. For more information visit RealEstateMarketing411.com.
Retechulous, LLC of Pennsylvania
Jeff Logue
(800) - 458 - 5390
jeff@retechulous.com 
|
|
|
|
Real Estate News by Sector
|
|
|
|
|
