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(EMAILWIRE.COM, February 15, 2012 ) Birmingham, Michigan – A hardwood flooring installer has created an online destination to answer the hard questions about home improvement. The idea for this was to cover the difficult questions that were considered off limits. What makes this project so interesting is that it incorporates the latest tools in new media. By using these viral media tools the websites creator is able to reach a great number of people simultaneously. This is a game changer for Michigan business and ushers in a new school of thought and practice. Using these tools enables the business owner to connect with customers in real time who are looking for hardwood flooring installation.
Al Havner of Al Havner and Sons is a fourth generation family of hardwood flooring experts. This company has embraced a wide range of social media tools including web video and web audio to reach customers who are searching for hardwood flooring services. The range of subjects and services have penetrated deep onto the search engines. By using this level of web technology the company is able to connect to real time searchers for these products and services. The updates from the website appear in real time searches through news alerts, Twitter messages, web video and mobile media apps.
The latest website for Al Havner features some questions and answers sent in by real customers. The media has been created in viral videos and have been strategically placed in places where potential buyers can find them. This comes at a time when just a few weeks ago the, ‘New Yorker Magazine’ posed a feature article entitled, “Will Youtube.com Kill Television?”. Youtube.com has been acknowledged as the number two search engine next to Google.com. Using viral media enables questions to be answered on multiple playback website resources simultaneously. It can reach multiple searches without tying up the phone lines for the business.
The explanatory questions and answers based web media has addresses everything from hardwood flooring installation, refinishing, hardwood countertops and kitchen remodeling. The range of reach online is of greatest significance. The web pages correlate to the cities and counties that Havner services such as Birmingham, West Bloomfield, Grosse Pointe, Travese City, Michigan and areas within Oakland County. This allows home owners within this geo targeted range to get answers pertaining to their properties.
About Al Havner and Sons: Al Havner and Sons installs hardwood flooring for residential, commercial environments, kitchens, condos, countertops as well as floor medallions.
Al Havner and Sons can be contacted by calling 313-561-3330 and at http://www.1woodflooringmichigan.info.
Al Havner & Sons
Ted Cantu
313-561-3330
tedcantu@gmail.com
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