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Real Estate News Releases
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 (EMAILWIRE.COM, February 18, 2012 ) Harrisburg, PA -- One of most important factors brokers must measure with their online marketing is how prospects are engaging with material on their real estate marketing blog. Even though there are many great tools for analyzing statistics such as Analytics or Get Clicky, certain elements still can remain a mystery. Therefore, Josh Schoenly of Retechulous, LLC reveals why professionals should consider using a tool such as Crazy Egg.
“Consider that a high percentage of people will typically never read through an entire article. This is the perfect example of how easily lead capture elements and other important links can get overlooked. When creating content, therefore, it is so helpful to know where the average user stops on any given page. That is what makes Crazy Egg such a powerful real estate marketing tool. Instead of guessing or tweaking content endlessly, brokers have the ability to review measurable data,” reports Schoenly.
Here is how this concept works. By utilizing heat map technology, reports will show where users exit a page based on color density. For example, those areas where most people stop will be displayed in yellow, while positions that are not viewed will show the color blue. Additionally, real estate professionals have the ability to find hot spots on each page where a majority of visitors click. This is vitally important for lead capture and the overall linking strategy.
Schoenly continues, “Although using real estate marketing tools such as this are not required to be successful, every little bit can help to boost conversions and overall user satisfaction. Regardless, brokers should aim to at least split test important pieces of content to ensure they are receiving the best responses possible.”
Overall, brokers must make it a priority to measure their results. This is the most surefire way to ensure that they are fully maximizing their marketing efforts. For even more great tips and tactics just like this, visit SchoenlyÂ’s blog below.
About Retechulous, LLC:
Retechulous, LLC is focused on training agents, brokers, and other real estate professionals throughout the U.S. and Canada on how to effectively market their businesses online for maximum profits. The company is managed from several “secret headquarters” deep within undisclosed locations of Central PA. For more information visit RealEstateMarketing411.com.
Retechulous, LLC - Harrisburg, PA
Jeff Logue
(800) - 458 - 5390
jeff@retechulous.com 
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