tyBit

(EMAILWIRE.COM, September 24, 2007 ) Fayetteville, NC -- When Duvall Brown picked up the phone and Al Whitfield from AIT was on the other end evangelizing about tyBit™ as the next Killer Application he frowned and thought “just another sales pitch”. But the more he listened the more he wanted to hear. Brown, Director of Internet Services at Fraser Net, has become an avid believer as well as a tyBit™ (www.tyBit.com) channel partner. “We are determined to use tyBit™ as an integral part of our network to add value for our members and organization. The revenue share is extremely appealing to us.” With over a million members in the U.S. alone, Fraser Net (www.frasernetcommunity.com) is one of the largest social networking portals for small-medium size businesses with a focus on Black professionals and business owners. According to the revenue calculator located on the tyBit™ website, 1 million subscribers equals up to $140,000 a day in the Internet Search and Advertising industry. Fraser Net, like many subscriber / member based organizations want the freedom to chose and customize their technologies to fit their specific needs. Other emerging search tools see this opportunity as well. “The future vision is where information summarizes out to the way you want it to look,” said Matt Eichner, VP of strategic development and marketing for Endeca, an information access platform that automatically creates categories out of search results. What is the future of Internet Search? According to Microsoft, people search for 11 minutes before finding what they want while half of them give up before then and abandon their search. However, the Search business is booming with plenty of new-comers challenging the likes of Google and Yahoo to include Collarity, Hakia and Powerset. “You need different tools to solve different problems,” said IDC analyst Susan Feldman. tyBit™ is a major shift for online search, moving away from the centralized search engine model to a patent-pending client side application that distributes web crawling, indexing, and browser content delivery quickly and securely to users. “We had to un-think the current model of Internet search and invent something that could compete”, said Clarence Briggs, CEO and founder of web host Advanced Internet Technologies (www.AIT.com), and tyBit™ . “That isn’t easy when the competition is bursting with cash and controls 70% of the market. Inventing is a combination of brains, tenacity and money. The more brains and tenacity you use, the less money you require. We see the ultimate search tool as a virtual companion using artificial intelligence and this is where we are going with tyBit™ .”Recently, tyBit™ won Best Product runner-up at the Channel Partner Expo Show in Las Vegas. To date tyBit™ has jammed its partner pipeline with over 30 Telcos, Carriers, ISPs, media companies, OEMs and various other subscriber-based organizations seeking to be strategic partners. Company officials say that the current partner pipeline potentially represents a staggering 40 million plus tyBit™ subscribers. “The reason the pipeline is packed is simple”, said Kitti Jo Finch, General Manager of tyBit™. “It is superlative for users, partners and advertisers because it heaps on the value for all three.” Company officials guarantee tyBit™ accelerates search, increases relevancy, personalizes results, finds the newest information, searches multiple sources, integrates text, video and other media, finds local content based on a subscriber's actual location, offers privacy protection, reduces click fraud and displays results in a single window - desktop or PDA. “As the information on the web grows exponentially, search relevance becomes more difficult because it is hard to crawl an exploding body of information that doubles every 2 years”, said Sean McCoy, Senior Vice President of Sales and Marketing for tyBit™ and AIT. “tyBit™ answers the relevance question and ability to keep up with the Net’s growing with grid computing and a decentralize approach”. McCoy went on to say that tyBit™ will increase search relevancy and eliminate incentives for click fraud which costs online advertisers billions of dollars each year. 'We are going to give advertisers an itemized bill detailing charges. We also believe that tyBit™ will revitalize the traditional print and broadcasting industries with respect to interactive advertising.'' Many analysts believe that Internet search is in its infancy and that the current search giants will be shadows on a cave wall as Plato’s allegory goes. Tomorrow’s search engines will search, find and associate rich integrated media including video, text, audio, olfactory and more without relying on meta data. “You’re not going to see separate systems for audio, video, and text,” said Autonomy CEO Mike Lynch of the U.K based enterprise search company. Company officials claimed the drive behind tyBit™ was their dissatisfaction with the search industry's pay per click model and the associated click fraud. Their click fraud experience with Google, and then the Fayetteville Publishing Company on a local level led to litigation. Briggs the CEO proclaimed, 'there's a problem, and at the end of the day litigation may or may not change anything. The long term business solution is to attack the problem head on with a market alternative and tyBit™ is our answer. Our partners have indicated that they are frustrated because they don't feel they are getting their fair share of the interactive advertising dollars even though they have the relationship with subscribers. They also want customization, accountability and transparency which they aren't getting now. We can deliver this to them with tyBit™.''The first production release of the tyBit™ application is calendared for 2nd quarter 2008 when channel partners and advertisers will be able to sign up and begin using the application. “I think Briggs is reaching a bit too far with tyBit™,” said Dale Horowitz, SEO specialist focused on natural search engine optimization and PPC management. “He has some sort of ax to grind and saying that the tyBit™ way will replace the current paradigm is not consistent with reality.”Company officials have indicated that tyBit™ is working with several interested capital firms to complete an $80 million first-round financing. AIT has never taken outside equity investment but instead built its business out of cash flow. The 5 year plan for tyBit™ aims to achieve annual revenues in excess of $6 billion. Bill Malone of Venture Outreach, LLC remarked “the time has never been better for companies in this space. There is a lot of capital on the sidelines that needs to be put to use and the emerging search industry with nearly $18 billion in North America (2007) is a good place to start. The double digit growth of this market segment is exciting and appears very sustainable.” tyBit™ ’s real strength is not just the technology which is very unique, but the way the management team there has proposed to roll it out – through channel partners with a 40% no-risk revenue share of gross. That’s hard to say no to, especially when you have a management team like this one at the helm. It hasn’t been luck to get them this far, but tenacity of purpose and lots of hard work. Company officials say tyBit™ will unify search and make it so relevant that the term ''search'' becomes synonymous with ''find''. While the major search engines seem preoccupied with becoming media content moguls, tyBit™ seems intent on redefining the search paradigm to produce greater relevancy, reduce click fraud and offer channel partners a piece of the search advertising pie. It's an interesting development that we will definitely keep our eye on" said Berge Kaprelian, President and CEO of Beka Publishing of Channel Vision magazine. Finch claims that the next beta release of tyBit™ is stunning and will “open” a lot of eyes. “It is going to be part of the browser itself, seamless and fully integrated”, said Finch. “Couple that with our CEO Clarence Briggs’ recent visit to D.C. and we are going to make a pretty big announcement shortly, maybe even at ISPCON this October. Everything is bound to change now.”tyBit™ is affiliated with AIT, a technology company that has achieved 11 straight years of sustained profitability and has generated $100s of millions in revenue while creating a profound economic influence on its surrounding community. AIT has been named 2 times to the Inc. 500 list of fast growing firms, 3 times to the Deloitte and Touche Fast 500 list, and has been previously named as the NC Entrepreneur Firm of the Year. To learn more about AIT, please visit: www.AIT.com To download the most recent beta version of tyBit™ or for more information on how to collaborate with tyBit Inc, please contact tyBit Inc General Manager Kitti Jo Finch, at kfinch@tyBit.com or 910-222-4465 or visit www.tyBit.com.

tyBit, Inc
tyBit, Inc.

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