SUPERBUGS, MRSA, COLD & FLU SEASON

(EMAILWIRE.COM, October 26, 2007 ) New York, NY -- Something is amiss in the world when you hear that there are “superbugs” that are killing more people than ever. Whatever happened to a good old fashion cold? Welcome to 2007. Every day there are news reports about students contracting the superbug in schools, boarding schools, colleges and universities nationwide. With school systems and day care facilities throughout the country banning alcohol-based hand sanitizing products due to inherent dangers of those products, the current outbreak of MRSA in schools throughout the country has created a conundrum for teachers, the health care industry, students, parents and local communities seeking safe hand hygiene products that are effective against MRSA and other staph-related pathogens.Raising their hands to offer assistance, Connecticut-based Mata Global Solutions, the US License for SOAPOPULAR HAND SANITIZER brand alcohol-free hand sanitizers has found themselves in a unique position, and proactively meeting demands from educational facilities throughout the country. Soap and water are the most effective way to keep clean and prevent the spread of infectious virus and germs. In reality, soap and water are not always readily available. Since 2001 hand sanitizer sales have been increasing exponentially and have doubled since 2003. According to a 2006 ACNeilsen report, 2006 sales in the US of hand sanitizers were $120 million and industry experts expect it to surpass $200 million by 2009.SOAPOPULAR HAND SANITIZER is a rinse-free hand sanitizer utilizing the active ingredient Benzalkonium Chloride (BAC) at a concentration of .13%. BAC is an alcohol-free compound that has been widely used in the health care industry for more than 60 years in formulas for preservatives, sterilizing agents, and topical antiseptic sprays. SOAPOPULAR HAND SANITIZER (and other BAC-ingredient products) has been widely tested regarding the efficacy in killing MRSA as well as a wide number of other commonly transmitted germs, viruses and fungi. With outbreaks of Avian Flu, SARS and MRSA fueling consumer (and professional) demand, the general topic of hand hygiene has become pervasive. Today, 1 in every 4 US households purchases hand sanitizer products. Notwithstanding above, but equally important, alcohol-based products are becoming infamous for other side effects, most notably, dry/irritated and chapped skin with prolonged use, limited effectiveness (no longer kills germs after it dries), annoying gel texture and noxious fragrances. THE ALCOHOL-FREE DIFFERENCEMost recently, major US news media have been covering the even-more troubling side effects of alcohol-based hand sanitizers; 12,000 cases of child-related alcohol poisoning incidents directly attributed to hand sanitizer products, coupled with the growing teen abuse of alcohol-based sanitizers. As a result, beginning in late 2006, school systems throughout the country have been banning these products and warning parents about their dangers. With SOAPOPULAR HAND SANITIZER, consumers can finally have a safe, alternative choice when seeking a hand sanitizer solution at their local retailer. SOAPOPULAR HAND SANITIZER’S patented alcohol-free, fragrance-free foaming application - kills 99.9% of easily transmitted germs, virus and fungi within seconds, - remains active long after its applied, - non-toxic, non-flammable, hypoallergenic and antiseptic, - non-drying, non-irritating, non-toxic and gentle to skin - rinse free formula - no soap, water, or towels needed. No sticky residue- And most importantly - it’s kid friendly. CURRENT REGULATORY APPROVALS FOR SOAPOPULAR HAND SANITIZER FDA ApprovedMRHA Approved EUR and UKHealth Canada Approved – Drug Identification Number Agriculture Canada Approved Canadian Food Inspection Agency Approved Food Safety Enhancement Program (FSEP) Compliant Hazard Analysis Critical Control Points (HAACP) Compliant “Good hand hygiene is one of the most critical control strategies in outbreak management. Hand hygiene is defined as any method that removes or destroys microorganisms on hands.” (CDC) Center for Disease Control & PreventionSOAPOPULAR HAND SANITIZER and its licensees are committed to developing premium personal care products for the individual, the family and for corporate/institutional market participants. Their focus on quality, convenience, innovation, and customer satisfaction are the driving forces that make them market leaders in the alcohol-free hand sanitizer market. Through dedication, creativity and valued business ethics, SOAPOPULAR HAND SANITIZER and its affiliates view each day and each challenge as an opportunity to learn and expand customer, partner and employee relationships. With that, SOAPOPULAR HAND SANITIZER strives for success on all levels and is dedicated to helping to prevent the spread of MRSA, the superbug, viruses and germs that sicken and kill too many people each year. For further information visit www.soapopular.com. Download Soapopular E-brochure: http://www.emailwire.com/news/soapopular.pdf. For more information:dna public relations914.925.2300/info@dnapublicity.com.

Lauren Kahn

lauren@dnapublicity.com