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(EMAILWIRE.COM, October 09, 2008 ) Asheville, NC - CashLTC.org continues to refine the long term care insurance conversation to focus on the unpaid family caregiver with progression coverage. When we look back at any industry we see that product designs improve over time. Think about the first computer you ever saw, they were big, slow and cumbersome, using huge amounts of energy. They were still an improvement over adding machines and typewriters and, over time, evolved into something life-altering that fits in the palm of your hand. The evolution of long term care insurance is happening.
Stop... Look...Choose at the real issue - unpaid informal caregiving is the biggest hazard for families, businesses and an already wounded economy. Cash4Care conversations regarding long term care insurance coverage must be realistic, practical and affordable.
What most agents, planners, advisors, CPAs, attorneys, analysts, manufacturers, marketers, media and consumers know about long term care comes solely from the past, which was more concentrated on professional services that did not address the unpaid caregiver, technologies or multi-generational living.
We are in a new market for a new time. The past is not where we are now, nor should it be. Emerging technologies like video and robotic monitoring are being piloted. Multi-generational living is not a new phenomenon but is moving rapidly to main street. Cash for Care thinking is a good conversation starting point to managing the consequences to a challenging life-stage.
The key ingredient to a productive Cash4Care policy conversation that it covers a progression of needed services to meet the requirements for the patient and caregivers as they elevate. The progression conversation should begin with the family caregiver being paid. Next, if a home health care professional is needed for basic home care services the plan should increase its benefit to cover the additional costs. The conversation must go further to cover even higher costs when skilled professional services are needed.
To learn more on what is possible with Cash4Care at affordable rates for your family, please visit www.cashltc.org and watch ‘The Sandwich Generation” video on the site a real story that illustrates how families pull together during challenging times and to request a no obligation quote from a Cash4Care Advisor.
Professional Educational Message: Join our educational conference call October 13, 2008 12:00 p.m. ET (712) 432-0600 Participant Access Code: 467943# you must be a licensed professional to participate
Conversation
- How to open a Cash4Care conversation to assist clients
- What kind of difference you can makeÂ
- How to bring the Prepare2Care with Cash4Care to serve your community
CashLTC.org
Gregg Kroman
828.628.0876
gk@cashltc.org 
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