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Real Estate News Releases
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(EMAILWIRE.COM, January 08, 2009 ) UAE - A recent survey has consigned that old saying ‘Location is everything,’ to the scrapheap when it comes to property investors looking to flash their cash in the Middle East. Instead, eco is where it’s at…
A recent survey by one of the biggest Gulf developers, Nakheel, has shown that environmental friendliness is top of the list for investors who are considering a purchase.
A development’s impact on the environment is of huge concern to many – more than half of respondents to the survey named sustainability of a project the most important factor.
The survey was carried out following an advertising campaign to promote the launch of Badrah, a district in NakheelÂ’s waterfront development and its findings are now being taken into account by the developer.
A cross section of 400 respondents from Dubai, Abu Dhabi and Sharjah were questioned about which factors were important to them when buying a UAE property as well as the impact of the advertising campaign.
When questioned about what makes an ideal development the five most important characteristics were environmental friendliness, reputation, reliability, affordability and innovation.
Sustainability and how environmentally friendly a property is tops other factors that have historically been given priority, including location and prestige.
The second most important factor was found to be reliability of a developer and a development, with 47 per cent listing that as an influencing factor. Innovation and healthy living came joint fourth with 43 per cent of responses.
The reputation of the developer, affordability of the development and innovation of design were also listed as important factors.
Matt Joyce, Managing Director of Waterfront Nakheel, said, “In the past, quality has been one of the most important factors for potential customers.
“This is the first time we’ve seen environmental concerns come through this strongly.
“We are currently working to align our products and services even more closely with this growing demand.
“Waterfront has been designed, like all of Nakheel's projects, with sustainability at its heart,” added Mr Joyce.
The district of Badrah has an emphasis on green open spaces and is being built as a self-sustainable community with a strong focus on reducing the consumption of energy and water.
“We see it as a city of the future and are delighted that there is a real demand for this type of development from end-users,” continued Mr Joyce.
For more information on UAE properties and the market in general, please visit http://uae.themovechannel.com/
-ENDS-
Notes to editors:
TheMoveChannel.com is a property website that was founded in 1999 as an online resource for buying, selling and learning about property. It now receives as many as 300,000 visits per month and advertises over 50,000 properties in nearly 90 countries, which are listed by over 500 partner organisations.
For further information as well as images and interview possibilities, please contact:
Dan Johnson
Managing Director
www.themovechannel.com
0207 952 7650
TheMoveChannel.com
Jon Moore
020 7952 7658
j.moore@themovechannel.com 
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